August 20, 2007

Domain Tools Seattle Auction Results and NomKit Analysis

You can find a complete list showing each domain’s sold status, percent reserves,
and percent of total auction sales here:
http://nomkit.com/wp-content/uploads/2007/08/
domain-tools-auction-results-seattle-2007-table.htm

Here’s some interesting things to note:

  • 35% of all the domains that were listed sold. ( 157 / 450 )
  • Of the ones that sold, 82, or slightly more than half, sold for more than
    their reserve.
  • 75, or slightly less than half of those that sold, had 1 bidder and
    sold for their reserve.
  • The auction pulled in 24% of the total reserves of all auctions.76% of the
    auction assets were left unsold.
  • The average sold domain sold for 45% of its reserve

Either there are a lot of domainers that are over-estimating
their portfolio values, or the auction didn’t pull in enough heavy hitters. I
vote for the former, and the fact that the quality of domains were fairly
mediocre.


Domain Tools Auction Summary
Total Sold $3,519,128
Total Reserves $14,800,925
Sold (Quantity Sold/Total/Percent of Total) 157/450/35%
Not Sold(Quantity Not Sold/Total/Percent of Total) 293/450/65%
Sold Over Reserve 82
Sold For Reserve 75
Average Over Reserve 44.94%
Total Sales / Total Reserves (all auctions) 23.78%

If you liked that post, then try these...

How Windows Live ID promises to kick start your new Domain by AJ on August 22nd, 2007

Domain Tools Auction, Seattle 2007 - 10 ways Jay can do better by AJ on August 20th, 2007

A vowel can be worth $10k - Plugged or Pluggd, Dig vs Digg by AJ on August 30th, 2007

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